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Case Study:
Betfair

Betfair Group plc is the world's largest internet betting exchange.  Today Betfair runs under three separate business units who run the Exchange, Sports and Gaming products.

The challenge

Betfair were looking to maximise our investment in the Service Management platform. We had invested in the service management platform and completed the initial implementation. A number of benefits were identified and around cost reduction and improved efficiencies.  We were keen to increase adoption of the technology and drive these benefits in other parts of the business, such as Facilities, Governance, Risk & Compliance, Promotions, DevOps and Business Intelligence.  


What we did and what was achieved?

 
We worked with Engage ESM to define a roadmap that made sense to our business, addressing immediate, high impact tasks quickly such as migrating legacy ticketing system to the new platform and removing technical debt.  The agile approach from Innovise gave us the ability to change our environment, and to continue to change it, to respond to business in very short timeframes.

The Engage ESM roadmap drove forward a programme of business transformation, utilising a comms and adoption strategy to ensure the business buy-in to Enterprise Service Management that would benefit the entire organisation.


Why we worked with Engage ESM

After going through a tender process we selected Engage ESM as a partner of choice in due to their innovative approach and reputation as a company that delivers quality.  It was important to us that we could move quickly and deliver back to the business within the agreed timelines.  Engage ESM understood this and worked to provide a flexible approach that fitted in with our overall plan to improve the adoption and value of the platform.

Engage ESM staff delivered the whole package, not just technical expertise and experience, but process consulting, comms and adoption, solutions architecture, business analysis and stakeholder management.  


Get in touch

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