• Your Go-To-Market and Sales Acceleration Partner

    Enabling Market Success through Business Change

Building New Practices and Revenue Streams

In a rapidly moving marketplace, with megatrends and digital disruptions impacting all sectors, it is essential to keep up with the pace of change.

Staying competitive means entering new markets or adding business lines. This presents a number of challenges, including:

  • Evaluating the market
  • Spotting the opportunity
  • Understanding internal capabilities
  • Recognising the impact on business models

Only once all this has been taken into consideration can you start to create a go-to-market plan. Then there is further work required to understand the business appetite, risks and resources involved in entering the market.

Helping IT vendors and partners meet these challenges

Engage ESM helps across specific trend and technology areas. We look at all angles – whether it is cloud vs. annuity based revenue models or the impact of IoT, digitalization and security – so you can successfully enter new markets and increase profitability.

Our customers rely on our Strategy and GTM Services and Innovative Business and Sales Enablement Programmes to build new practices, as well as the supporting sales marketing capability and capabilities.


The [Practice Builder] workshop helped business leaders confront how they wanted to take their firms forward with cloud. Practice building was a moment of truth, showing them they really could do it… We couldn’t wait three or six months for our partners to build a cloud practice. Now we are seeing some real momentum for 2016, with major wins already under our belt.

Gerry Baron, Chief Marketing Officer, Cirrity


See how we helped global top-100 cloud service provider Cirrity open up a new revenue stream for key sales partners by downloading the case study.