• Your Go-To-Market and Sales Acceleration Partner

    Enabling Market Success through Business Change

Channel Development

How do you develop profitable and sustainable channel revenue streams?

One of the biggest challenges in the evolving IT market is how to develop consistent revenues from your sales channel. Whether you do this by developing existing channels or by bringing in new partners, enablement is vital.

With 70% of discussions now taking place outside of IT, it is essential to have a strategic dialogue with senior level customers. We have created a programme that enables Channel Development Managers within larger IT vendors to add relevancy to their C-level conversations, understand key Channel Drivers and enable them to help their Partners build their businesses.


An extensive channel development program

  • Channel Sales Bootcamp - Understand the challenges of engaging with Channel Partners including, what motivates partners, avoiding Channel conflicts, Partner Differentiation and Go to Market
  • Driving Effective Outcomes at the C-Level -  Enhance executive conversations through increased insight and best practices to drive relevancy in the strategic conversation within the customer base
  • Building your Partner Business - Enable the Partners to take solutions to market effectively through reviewing strategy, supporting demand generation and execution against business plan


Impactful results

The program helps to demonstrate how the right technologies will have a major impact on their business in the form of increased revenues and profits. Simple to follow in modular sessions, those on the programme benefit from a mix video on-demand, face-to-face instructor-led events, webinars and follow-up coaching sessions.