Strategy and Go-To-Market Services
Digital disruption affecting just about every industry you can think of. The explosion of digital experiences has created a generation of digital consumers who are more connected and more demanding than ever before.
The result is an increasing pressure on vendors and channel partners to transform their business models to match the way IT is now purchased and consumed. So the successful rollout of your new proposition will depend on the go-to-market strategy you adopt.
A winning go-to-market strategy
Engage ESM combines experience in disruptive technologies, markets, trends, and business models to provide you with a winning go-to-market strategy. Our consultancy services and workshops help you:
- Maximize the opportunity
- Understand the challenges
- Assess the impact on your current business and service models
- Review sales, marketing and operational capabilities
- Develop a new value proposition and target segments
- Create a business plan for the future
The level of support you need
Starting with a one-day discovery workshop we can scale-up support to provide a full consultancy service when you need it. We cover the hottest emerging markets, including IoT, cloud and security. Engage ESM also provides tailored consulting services to support the delivery of your new or niche service capabilities.
A case in point
See how we helped one cloud services provider create go-to-market plans for their channel. Learn what led to the successful adoption of an entirely new business model for as-a-Service technologies and how we ensured extra revenues for the provider and its partners.